Today, nearly everything has gone digital: newspapers, magazines, letters (a.k.a emails), newsletters and the list goes on and on. But there is one thing that remains crucial for business and, despite having been digitalized as well, the printed version is still more popular and effective than its digital version. I’m talking about the business card.
Regardless of the social media fever that is changing business networking as we know it, business cards continue to be a powerful tool to let people know about who you are and what you do. A well designed and nicely printed business car still goes a long way.
With that mindset, the goal of this article is to aid you in creating a jaw-dropping business card and make you stand out from your competitors.
The First Impression
Ever heard the expression; ‘the first impression is the one that counts?’ Well, that applies to business cards, with so many business cards printing and design options it is easy to get confused and carried away towards the most expensive and futuristic designs. First rule to choose the ideal business card design and printing option is to be yourself.
You are your business card, so choose a design that reflects your personality as well as your company. When people see your card they need to be able to catch your message with only one glance at it. I like to compare an eye catching business card to a landing page; both need pass on the information to viewers as soon as they land their eyes on it.
Quality doesn’t always have to be expensive
Many people believe that in order to have something of top notch quality they must pay big bucks to get it. That is not always true, especially when we are talking about printing and designing business cards. Therefore, you don’t need to spend more than necessary, as long as the design reflects who you are or what your company does and the printing is affordable, you are on the right tracks.
Bear in mind that people don’t judge a business card by its colourfulness and quality. They judge it by how well the information is displayed and passed along. Which bring us to another important point, the Layout.
The Layout: Creativity is the key to success
Don’t be limited by templates and corporate themes, unless you work for a big corporation where you must use their template and theme. The layout should only focus on the colour and shape, the information layout is really important as afore mentioned your business card must have sufficient and eye catching message so people can gather everything they need about you and your company with only one glance.
Freshness: Updating is Necessary
I will use another analogy to talk freshness and the need to update your business periodically. Just like websites are updated on regular basis your business cards should too. How many times has your favourite website changed its layouts over the past year or so? Take Google for instance every now and then they change their logo either to celebrate a special date or to honour an important person from the past, recently Google even changed the layout of their results’ pages, so why not follow suit.
There is no need to change your business card design every month but on an early basis might not be a bad idea or as you add new services and other ways for people to reach you. For instance, by now you might have a Twitter, LinkedIn and Facebook; why not add those details to your business cards. Freshness and innovations is what will keep you ahead of your competition.
A Powerful Marketing Tool
Business cards continue to be a powerful marketing tool, always try to include one big selling factor to them. Be it a weird symbol, an interesting slogan, special metallic inks, special paper materials or any other memorable feature. As long as there is something unusual and original it will make people remember you and your company will be remembered. Subliminal messages anyone?
Choosing the right type of printing
There are numerous types and techniques to print business cards, but that is a subject to another post. I will list just a few here and I’ll cover this subject in detail in another article.
Business Card Printing Examples:
Embossed Business Cards
Spot UV Business Card
Hopefully all this information can aid you in your quest towards creating a more appealing business card.