Markets, for example, are actual groups of potential buyers who can afford to buy your product or service. They have to have the need for your product or service and your customers have to have a desire to purchase your merchandise. Also, you have to know who your customers are.
How do we create a need for buyers to buy our product or service? What is it about your “stuff” that serves what your potential customers need? These are the questions you must answer for your target customers so they will feel the need to buy from you. Find out by searching whom your customers are first to find out what they want and what kinds of questions they are asking. Find out what they have to have or must have. To do this you must:
1. Go to any search engine and type in your product or service and click on any of your competition.
2. Find out if they have a blog or forum and join. Don’t post bad stuff just play nice. You must read the rules if any and obey them.
3. Spend about fifteen minutes a day on each blog and see what questions are being asked then answer them if you know the answer. People will thank you and ask if you have a website, blog or forum and you may give it then, but not before that would be rude to the forum owner.
4. Find out any other questions they are asking and if your product or service fills that need then now you know what to advertise.
For advertising education there is an excellent source at WealthMastersClub7.com. The cost is about $400 for your tools and a system but it is well worth it. You get a ton of marketing ideas and ways to brand yourself and your business plus great ideas and tips on how to advertise your specific product or service online.
After you find out whom your customers are and how to market to them. You then will know how to serve them properly and get great results and customers who will always come back to you and give you referrals. And that is what we all want and desire and hope to have for our businesses.
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