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By Hillary Mullen – July 26, 2012
Driving traffic to your website is important, but it is just as important to ensure that your web design makes your visitors stay. After all, what is the use of spending thousands of dollars and wasting lots of effort and time in creating a unique product and securing top rankings on search engines if your visitors don’t stay once they have found your page?
Facts to consider in creating a successful site
Easy Navigation
First of all, your site should be easy to navigate. Don’t make your visitors click on ten links and scroll down each page just to find what they are looking for. All pages on the site must not be five clicks away from the homepage. Visitors will enjoy surfing your site if it is easy for them to find the information that they want.
Fast Loading
Second of all, your site must load fast. This is often one of the biggest problems on the Internet. Some sites take more than twenty minutes to load and some visitors don’t have the time and patience to wait for a long time. As a result they click away from your site. One of the best ways to make your site load fast is to use more text and fewer graphics. Keep in mind that not all visitors have fast connection so you have to design your site the way everyone can view it quickly.
Purpose To Design Website
Thirdly, always remember your purpose in designing your website. Ask yourself, do visitors say wow when they see your site and then click away? Or do they stay and surf your site for a while? Does your site sell or just impress people?
It does not really matter if your visitors are impressed by your graphics and animations. What you have to keep in mind is your purpose: if you want your site to sell, you have to design it in such a way that your visitors get interested in your offer and are encouraged to buy.
Use Right Colors
Lastly, use the right colors. Color is a very important to your website. When they are used correctly they can highlight important points and add clarity and impact to your message. But when they are used incorrectly, it can confuse your visitors and compromise your message.
Keep in mind that current trends play a big role in color schemes. A good strategy is to design your site in such a way that if a color change has to be made, it can be done so easily.
If you are able to follow these tips you will not only attract many visitors, but you will also encourage them to stay for a while. And maybe you can turn them into paying customers!
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